We buy your inventory. Then the work is ours.

Most ways to grow marketplace revenue hand your team more work. A new channel means new listings to build, new pricing to watch, new buyer messages to answer, and a new dashboard to check. Software promises leverage and delivers logins. Agencies promise execution and bill for effort. Either way, the inventory risk and the operational load stay with the brand.

An inventory partnership inverts that. CueRetail issues a purchase order, takes ownership of the stock, and sells it on marketplace accounts we operate. The demand risk, the listing work, the pricing execution, the customer support, and the returns all move to our side of the table. Your team approves the commercial terms and the policy boundaries, then reads reporting instead of running operations.

The distinction matters most when something goes wrong. When a listing underperforms, a buyer opens a claim, or a return comes back damaged, that is our cost and our workload, because we own the units. A partner who has purchased your inventory is aligned with your sell-through in a way no fee-based vendor can be.

We buy branded consumer products with real marketplace demand. That includes core catalog you want distributed more widely, seasonal overstock that is aging in your warehouse, discontinued lines that still sell, and closeout positions you want resolved cleanly without wrecking your pricing.

Fit is about the product and the channel, not just the category. In the partnership review we look at demand on the marketplaces we operate, the existing seller landscape on your listings, your MAP posture, and the condition and completeness of the stock. Then we tell you plainly which SKUs we would put on a purchase order and which we would pass on, and why.

The commercial mechanics are deliberately simple. We review the catalog, agree purchase pricing and terms, and issue a purchase order. Once the PO is confirmed, the inventory is ours. There is no platform fee, no seat license, and no commission clawback buried in the fine print. The purchase order is the deal.

Purchase pricing, order cadence, condition standards, freight responsibility, and reporting expectations are all discussed in the partnership review and documented in writing before the first PO. We do not publish a rate card because honest wholesale terms depend on the product, the demand, and the channel picture, and we would rather set them with you than invent a number for a pricing page.

Reorders follow evidence. When sell-through supports it, we propose the next purchase order with the data attached. The partnership grows because the products are selling, not because a contract says it should.

We sell on marketplace accounts we operate. Amazon and eBay are live today, and they are where our operating history and our revenue come from. Walmart, Shopify, Target, and TikTok Shop are roadmap channels: we name them because they are planned, and we label them as planned because they are not yet production ready.

That honesty is deliberate. A distribution partner who overpromises channels will eventually overpromise everything else. Channel coverage for your catalog is scoped in the partnership review, and a new marketplace joins your distribution only when we can operate it to the same standard as the live ones.

After the PO, the operational work belongs to CueRetail. We build and maintain the listings, execute pricing inside your MAP policy, answer buyer questions in a voice that respects your brand, and handle every return on units we sold. If a marketplace opens a case, that is our case.

Your team keeps the decisions that define the brand. You set the MAP policy and the price boundaries. You keep your authorized seller list and your brand standards. You approve the commercial terms before anything ships. And you receive regular sell-through reporting, so the state of your catalog in our hands is never a mystery.

Nothing about your own accounts changes hands. We are not asking for your Seller Central login or a subaccount on your store. We sell purchased inventory on accounts we already operate, which means onboarding is a purchase order, not a systems integration project.

The usual fear about selling to a reseller is that you are feeding the grey market. Our model is the opposite: because we hold your inventory and price it inside your MAP policy, we are directly harmed by the sellers who break it. Protection is not an upsell on this partnership. It is self-interest we share with you.

Every inventory partnership includes daily MAP monitoring and unauthorized seller detection on the catalog we carry. When a seller who is not on your authorized list appears, prices below your policy, or shows grey market behavior patterns, we assemble a timestamped evidence package: the seller, the listing, the price gap, and the Buy Box context. Your team decides what to enforce; we make sure you are never arguing from a screenshot someone happened to save.

Brands that want protection without a distribution relationship can run it standalone. That offer, including the $299/month entry point for catalogs under 100 SKUs, is described on the brand protection page.

Everything begins with a partnership review: a focused call where we look at your catalog, your current marketplace presence, and your seller landscape. We come back with a plain answer about what we would purchase, where we would sell it, and the terms we would propose. If the fit is not there, we say so on the same call.

From agreement, the sequence is short: terms are documented, the first purchase order is issued, stock lands with us, and listings go live on the channels we operate. Reporting starts as soon as selling does, and MAP monitoring runs on the catalog from the first day it is ours.