Monday morning. You run a 7-figure ecommerce brand.
Here's what your day looks like.
47 new returns overnight
Your returns inbox is full. Customers want refunds, exchanges, labels. Your two returns people are already behind before they've had coffee. Half of these are Amazon, half are Shopify, and the processes are completely different.
3 new unauthorized sellers on your listings
Someone pings you in Slack. Three new storefronts popped up on Amazon selling your product at 40% below MAP. Your brand registry complaint from last month? Still "under review." Meanwhile, your authorized retailers are calling, furious.
Support queue is 200+ deep
Where-is-my-order tickets. Wrong item complaints. Warranty claims. Your two support reps are drowning. Response time is 38 hours and dropping. Reviews are starting to mention it.
Inventory is off. Again.
You oversold on Walmart because the Shopify count didn't sync. Two products are out of stock on Amazon that shouldn't be. Your warehouse says they shipped everything. The numbers don't match and nobody knows why.